Marketing Information

Overview

Marketing information is available through a number of sources. Some of these provide free access while others require a subscription fee. Counsellors should regularly measure their own recruiting performance against relevant industry-wide data.

Focus Questions

1. How is data collected and where is new data available?
2. What organisations produce information about international education?
3. What are the main reasons why students choose a study destination?
4. How well are these reasons explained to them?
5. Are there any important reasons about which students are unaware?