About Lesson
Marketing Information
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Overview
Marketing information is available through a number of sources. Some of these provide free access while others require a subscription fee. Counsellors should regularly measure their own recruiting performance against relevant industry-wide data.
Focus Questions
- How is data collected and where is new data available?
- What organisations produce information about international education?
- What are the main reasons why students choose a study destination?
- How well are these reasons explained to them?
- Are there any important reasons about which students are unaware?
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