To market international education, the student counsellor needs to know the types of education services available and the countries in which they are available.
Education markets can be divided into Formal Education and Study Travel and Tours.
Formal Education
Formal education consists of courses leading to a recognised qualification. Formal education providers normally must be accredited by the government or an industry accreditation authority. Accredited education may include:
- Elementary, middle and secondary schools
- Vocational education and training (VET)
- Industry and professional training
- Polytechnics and institutes of technology
- Universities and advanced education
- Language schools
Normally, there are prescribed processes for acceptance and enrolment. Prospective students must meet academic and language prerequisites set by the educational institution and be able to pay the relevant tuition fees. Enrolment must meet the legal requirements of the destination country.
Legal systems and requirements are discussed in A3 Regulatory Systems and A4 Legal Requirements.
In most cases – although not generally for distance or online courses – prospective students will need a student visa to study in the selected country. To obtain this visa, the student will have to prove enrolment acceptance by a recognised education provider, sufficient funds for travel and living expenses, suitable accommodation, and good health and character.
Study Travel and Tours
Non-formal education refers to study travel and tours with an educational component, such as:
- School groups
- Hobby groups
- Language courses abroad
- Special interest groups (e.g., people over the age of 50)
Such study tours are generally short (one to four weeks) and involve a range of tourist activities in addition to the education component. Study tour groups normally do not need a student visa.